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WHAT IS
HEGEMONY SHIFT?
Hegemony Shift is a forum, a protocol, a way, a new-school think tank. It is a collection of ideas, thoughts, beliefs, truths, falsehoods, myths. Hegemony Shift is an expression of creativity...
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ARTORIAL – The rants of an Art Director
I was sitting in a squarish room, with baby blue walls.
On the wall, facing me, was a poster of Yoda out of Attack of the Clones.
Nina Simone was playing, and, I, was most probably working.
This room was my office.
The bell must have ring, someone must have let them in, for, Mr. Routliffe and Mr. Chauvin knocked at the office door.
I have known them both for few years, and we had worked in few projects together.
Mike Routliffe was a learning to be a graphic designer/ outdoor and Martial Arts type of guy...
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HEGEMONY SHIFT
The Return of the Prodigal Son
Editorial by Mike Routliffe
After a long absence from Hegemony Shifting, for the magazine anyway, we finally got around to putting out issue 2. Don't assume that it'll be the same as the last, because that is what shifting is about: creating processes and then challenging and updating the powers that follow or lead those processes. I'm rambling. But, that Is how I break out of the symbols, and languages structures that often bind me. It Is amazing how many times we fall into the cycles of using the same words repeatedly. Some mantras can be useful, but saying cool, sweet, or fuck many times as punctuation, or others out of the sheer laziness of a mind not wanting to search for words with which to describe a feeling or experience, are two of the main causes of apathy and loss of the ability to communicate...
